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Subject: Problem Definition: The Cornerstone of a Sound Government IT Proposal

Duration: Approximately 45 minutes

Defining and proving the "business problem worth solving" is arguably the most important step in IT investment analysis. A properly developed and structured problem statement answers the fundamental question: Why should we do this? It is also the weak-link in the vast majority of IT investment proposals. In this fast-paced, interactive presentation you will learn two practical techniques that can be applied immediately: (1) how to shift the problem frame from IT to the business, and then (2) how to make the business "problem to solve" concrete. Whether you prepare the analyses yourself or coach others, you will leave this session with two techniques that will make a difference in how IT proposals are explained to decision makers.

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