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How To Build a Business Case!
The Practical Guide to Persuasive Business Case
Writing
Publisher: Resource Management Systems, Inc.
ISBN: 978-0-9707733-4-0; Publication Date: April
2007
182 Pages; Metal Bound + CD-ROM
Step-by-Step Guide to Making a Concise Project Business Case
This is for anyone who needs to write a project business case at the "GO/NO-GO" decision point. Whether you are an information technology professional, business analyst, or project manager, you know that the best project idea will languish until decision makers are persuaded the investment is worthwhile.
Over the last two decades, business and government professionals have told us they want three things in business case guidance:
- Straightforward templates they can use or adapt to jumpstart the writing process
- Real-world examples to provide insight and clarity
- Step-by-step process anyone can follow
HOW TO BUILD A BUSINESS CASE is designed for people who are not expert case writers by people who actually write business cases for projects of all sizes and types. This Book and Companion CD-ROM will help you answer the three questions that plague every case-writer:
- What am I going to say?
- How will I say it?
- How can I do it effectively and as quickly as possible?
The "aim" is to deliver an informative and persuasive message to decision makers. The "means" is a one- to two-page case document that proves three things:
- A MOTIVE for action.
- The "best" MEANS is identified.
- Investment in your project delivers VALUE