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How To Build A Business Case
A Practical Guide to Persuasive Business Case Writing

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How To Build a Business Case!
The Practical Guide to Persuasive Business Case Writing
Publisher: Resource Management Systems, Inc.
ISBN: 978-0-9707733-4-0; Publication Date: April 2007
182 Pages; Metal Bound + CD-ROM

WHAT'S INSIDE THIS BOOK AND COMPANION CD?

This Book and the Companion CD are written for those who write or use a business case for project decision making. Usability for this purpose was a paramount consideration in their design and content selection.


How to Build a Business Case (Book)

The Book, and Companion CD, are each divided into 10 "modules". The first module "About the Business Case" gives you a basic, but firm, understanding of what a business case really is. The next nine modules are exclusively devoted to case planning, development, and preparation.

INTRODUCTION Your Investment Advice to Decision Makers 1
ABOUT THE BUSINESS CASE A business case uses the best available information to prove three things - motive, means, and value
   
START Persuasive Cases are "Built" - Do This First 16
PLAN TO PERSUADE How to assure that your case-building process starts off on the right foot, stays on track, and delivers a persuasive argument for investment in your project
   
STEP 1 Tell Them Why They Should Care 36
PINPOINT THE BUSINESS PROBLEM There is a reason behind every project; you understand it - how to make sure that your whole audience does too
   
STEP 2 Tell Them What They Want to Accomplish 52
STATE THE OBJECTIVE Decision makers invest in projects but they invest to get improved performance and results - how to frame the result they want in terms they will understand
   
STEP 3 Show Why the "Preferred" Approach is Sound 70
IDENTIFY THE OPTIONS In the course of the problem-solving process a "preferred" strategy was chosen - that's an important decision - show them why the choice is right
   
STEP 4 Few Solution Candidates Qualify - Explain Why 83
NARROW THE CHOICES Anyone responsible for making decisions wants to know the choices; convey a credible effort to find and assess superior solution candidates
   
STEP 5 Disclose the "Means" Evidence 95
EXPLAIN THE PROS & CONS Those responsible for making project investment decisions want to see the plain, unvarnished facts - benefits, costs, and risks - display them plain and simple
   
STEP 6 Give Them the ROI Metrics They Want 127
SHOW THE FINANCIAL ROI Decision makers know that any choice they make will consume resources - financial "metrics" are standard numbers top-level managers use to help compare choices
   
STEP 7 State the Inescapable Conclusion & Logical Judgment 147
PROVE THE "BEST" MEANS You have the evidence; now use a simple "apples-to-apples" comparison to make the judgment inescapable - there is no doubt, your project is the best means
   
STEP 8 "Connect the Dots" - Prove Motive, Means, Value 165
MAKE YOUR CASE! Now that you have all the evidence needed to make a case, summarize and connect-the-dots for your audience briefly, clearly, and persuasively
   

How to Build a Business Case (Companion CD)

This Companion CD-ROM provides information, techniques, and tools that augment the print book; it is not an electronic version of the book.

The CD is organized according to the same ten modules as the Book. However, it contains:

  • amplifications of materials discussed in the book,
  • templates mentioned or described in the book
  • illustrative examples not shown in the book
  • tutorials referenced in the book
INTRODUCTION Your Investment Advice to Decision Makers
ABOUT THE BUSINESS CASE Extended introduction to business case fundamentals; introduction to the Major Illustrative Example
   
START Persuasive Cases are "Built" - Do This First
PLAN TO PERSUADE Additional case planning insights for each Activity; case Outline Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 1 Tell Them Why They Should Care
PINPOINT THE BUSINESS PROBLEM More on the "4-Questions" technique; extended Activity descriptions; Step 1 Expanded Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 2 Tell Them What They Want to Accomplish
STATE THE OBJECTIVE Extended Activity descriptions; Step 2 Expanded Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 3 Show Why the "Preferred" Approach is Sound
IDENTIFY THE OPTIONS Additional Options Activity descriptions; Step 3 Expanded Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 4 Few Solution Candidates Qualify - Explain Why
NARROW THE CHOICES Alternatives versus Options; Activity descriptions; Step 4 Expanded Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 5 Disclose the "Means" Evidence
EXPLAIN THE PROS & CONS Activity descriptions; Step 5 Expanded Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 6 Give Them the ROI Metrics They Want
SHOW THE FINANCIAL ROI ROI Tutorial; Activity descriptions; Step 7 Expanded Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 7 State the Inescapable Conclusion & Logical Judgment
PROVE THE "BEST" MEANS Alternatives versus Options; Activity descriptions; Step 7 Expanded Storyboard Template; Major Illustrative Example - What the case-writers did
   
STEP 8 "Connect the Dots" - Prove Motive, Means, Value
MAKE YOUR CASE! Narrative Report Template; Major Illustrative Example Conclusion - the Successful Case; Extended case report techniques discussion
   

Learn more about the Book and Companion CD in the "Preview", and "How Is It Used" sections listed on the left.

 

 

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