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How To Build A Business Case
A Practical Guide to Persuasive Business Case Writing

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How To Build a Business Case!
The Practical Guide to Persuasive Business Case Writing
Publisher: Resource Management Systems, Inc.
ISBN: 978-0-9707733-4-0; Publication Date: April 2007
182 Pages; Metal Bound + CD-ROM

How to Build a Business Case Every day we work with technical and business professionals who need to deliver a persuasive case before their project will get approved and funded. Their projects span all sizes, types, and sectors:

  • a communications software upgrade project at a small supermarket chain,
  • advancing a nanotechnology R&D project to the next stage, or
  • securing management buy-in for a project portfolio management pilot project

Their projects may be very different; but, the case-writing challenge is exactly the same.

  • "What am I supposed to say?"
  • "How am I supposed to say it?"
  • "How can I get it done quickly and effectively?"

How does someone who has never written a business case do this? Fortunately, business cases aren't nearly as mysterious as many believe. This is why anyone can make an effective project business case.

-> A few things you need to understand:

  • Business cases follow well-established structures
  • Project investment decisions rely upon specific types of facts
  • Effective cases are concise and clear.

-> Some "tools" you need at your disposal:

  • Well-designed templates that give you the structure.
  • Instructions about which facts - "building blocks" - to include.
  • Step-by-step process to "harvest" the facts.

This Book, and the Companion CD, are designed specifically for those who are not expert case-writers.

Your Book will:

  • Briefly explain the case fundamentals in plain English.
  • Tell you how to "plan" a case so you know where you're going and how to get there.
  • Lead you step-by-step through the process of case development and preparation

Your Companion CD is closely aligned with, but not a copy of your Book:, it amplifies key points and contains additional tools and information:

  • Multi-media explanations of all steps and activities.
  • Data table templates you can use to capture the key facts; a case narrative report template you can adapt to your needs.
  • Lessons learned at each step are applied to a major illustrative example - you can see how a team of case-writers applied the techniques to real case-writing challenge.

Learn more about the Book and Companion CD in the "Designed For", "Contents", and "Preview" sections listed on the left.




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