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How To Build A Business Case
A Practical Guide to Persuasive Business Case Writing

Print Publications






How To Build a Business Case!
The Practical Guide to Persuasive Business Case Writing
Publisher: Resource Management Systems, Inc.
ISBN: 978-0-9707733-4-0; Publication Date: April 2007
182 Pages; Metal Bound + CD-ROM


Clifford J. Earl specializes in helping information technology professionals demonstrate the business value of IT. His professional background is in both business management and information technology in both the public and private sectors. Cliff provides business case, cost-benefit analysis, and ROI training and consulting for clients such as: American Reinsurance, US Air Force, Pfizer Pharmaceuticals, Lehman Brothers, State of New York, and the Software Engineering Institute. Cliff is a faculty member at New York Universityís Information Technologies Institute. Prior to joining NYU, he taught at John Jay College of Criminal Justice and Hofstra University. He is the author of four books on technical and business subjects. Cliff is an invited speaker at regional, national and international IT conferences. His undergraduate specialization was business administration; his graduate specialization was telecommunications technology. Cliff is also RMSí president.

About the Publisher

Resource Management Systems, Inc. (RMS) is a consultancy specializing in information technology-business business case analysis, cost-benefit analysis, and return on investment definition to foster smarter information technology decisions. RMS works with IT and business professionals in Fortune 1000 business, and government organizations improve information technology selection decisions and project results.

RMS publishes print books and software tools for technical and business professionals involved in IT planning and decision-making. RMS also conducts public, client-on-site, and one-on-one training and coaching sessions in more than 15 IT-decision-making topics throughout the US. Founded in 1985, RMS is headquartered in New York City, New York. RMSí private sector clients range from high-tech (e.g., Intel, Inc.) to financial services (e.g., Bank of America). RMSí government clients range from the Department of Defense (US), to state (e.g., State of Nevada, DOIT; New York State Department of Social Services, AQC) and local agencies (e.g., NYC School Construction Authority).



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