A. You are not alone when it comes to this issue. As we mentioned in our IT Proposal Preparation Primer, it is important to learn about your organization's strategy. It is essential information for IT project planning.
Places to learn about the strategy include:
As a last resort, you need to be resourceful. If your Firms stock is traded on a major exchange, you can consult the annual report (a public document), typically, this outlines the organization's strategic goals and includes your Firms strategy. If a copy is not readily available, call Corporate Communications or the Corporate Secretarys office; usually, they will send one to anyone who requests a copy - shareholder or not.
You might be interested to know that senior executives believe that 71% of their senior managers know their Firms strategy, 40% of operations managers, and less than 3% of general employees know the strategies (CFO Magazine, October 1996).